There are about 20 shades you can choose from (they're up to #29 now I think, but half of them have been LE), and a lot of them are golden neutral shades. The colors range from golds, to more bold colors to lighter shimmery colors. Mostly, they're just really cool to look at though, even though they have a lot of neutral colors.
The colors I purchased were 11 and 20. I decided to get one wearable shade and one bold (teal!) shade so I can have one of each and play with them in different situations.
11 is a pearly white. I think the site says it's supposed to be a champagne, but I get mostly pearly white when I swatch and use it. I believe this is permanent, or it's just always available and not run out of stock yet. 11 swatches very opaquely for a white shimmer, which I like a lot because when used on the lid you don't have to put a ton of effort and layering in to get a full color payoff.
20 is a blackened teal and right up my alley lol. Of course I'm going to buy the teal! This one is very intense and rich and deep and bold and just... awesome. It too swatches super opaquely so not a lot of layering is needed.
Have any of you tried these yet? I'd love to know what you all think of them as well :)